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The United Group. takes an active role in partnering with our suppliers to ensure the most effective and creative promotions and media coverage for the beer, wine and liquor products in our portfolio. UBI and Hannah & Dunn both take an equally active role in supplying and supporting our supplier partners with local promotional opportunities.
The United Group has strong relationships with all of the major radio stations and use them to leverage and maximize our spot and promotional time with each spend. By providing a comprehensive package to our radio vendors we are able to secure not only spot times during peak drive times, but a significant amount of promotional time with Key Radio DJ’s for each of the stations. Because The United Group works across all the brands in our portfolio you will be getting the most for your marketing dollars whether it be cross or exclusive promoting!
The United Group also ensures that your OHH (Out of Home) Media buys are being spent in the most effective and prominent locations throughout the state. Our marketing professionals work closely together with our suppliers to ensure that all products are appropriately represented at certain times of the year in certain designated locations specified by you. The United Group could leverage the spend on OHH to cross promote with radio and other media vehicles to trade up for additional promotions/spots, which ensures that our suppliers are getting the highest return on investment possible on all OHH marketing dollars.
The United Group outsources most of the promotional teams to conduct both ON and OFF Premise Promotions. We use only the highest quality promotional companies. Both UBI and Hannah & Dunn utilize in-house personnel in conjunction with our supplier partners to execute on and off premise promotions. Promotions are scheduled and localized by The United Group based on the national campaigns set forth by our suppliers. This enables you, the supplier, to ensure that your programs are executed effectively and flawlessly through the most appropriate accounts and channels in their respective markets. The promotional teams we use are well versed on all of our products. They are enthusiastic and experienced, which creates an incredible buzz about your products with retailers and consumers alike.
In MA, The United Group has relationships with three major Boston area young adult magazines including the Improper Bostonian, Stuff at Night, and The Boston Phoenix.
The United Group continues to pursue other relationships publications, for example, Boston Magazine to appeal to some of our higher-end products in the older target markets
In
MA, United Liquors has the ability to brand our trucks with your
logos. Simply provide us with the appropriate decaling and artwork
and your brands will be seen by thousands of consumers on a
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