The United Group looks to maximize total store domination through our merchandising teams utilizing current, permanent, and temporary POS combined with consistent merchandising standards, policies and procedures. Merchandisers secure our customer’s needs through impact merchandising, building strong customer relationships, and providing consistent, reliable, value added services.

Merchandising is United’s key tactical element for supplier brand domination at the retail trade. Within the United Group we have 61 merchandisers charged with executing supplier brand standards in key off-premise accounts. In MA, there are two merchandising teams dedicated to our United and Century selling divisions. The 14 MA merchandisers are charged with executing supplier brand standards in key off-premise accounts. At United Beverages, Inc. we have 23 merchandisers and at Hannah & Dunn we have 24 merchandisers committed to executional excellence on all supplier brands. The departments secondary goals of training and recruitment identify top performers resulting in opportunities for advancement throughout the United Group organization and/or our supplier partners.

The role of the merchandiser in retail accounts has many facets. They include building relationships with our key customers, displaying ULL products, education through supplier brand guidelines, presenting and closing merchandising objectives, surveying, preventing shelf out-of-stocks, identifying cold box opportunities and shelf category management.

Service to Retailers

Merchandisers provide our retailers with a valuable asset. They are a vital part of the retailers business plan in executing all United Group Brands to the end consumer. The merchandiser not only supplies the manual labor to help execute brand standards, but educates the retailer on brand knowledge and justifies those standards.

Tracking

The surveying and tracking capability of our merchandisers is extensive. All merchandising activity is tracked electronically, and measured against supplier and United goals weekly through their respective divisions.

Results

Our merchandisers are result oriented, the weekly recaps of display/store activity of all brands are inputed into the tracking system and reviewed and evaluated by all levels of sales management to identify opportunities where immediate action is taken!