The United Group has and will continue to invest in National Account coverage in the markets we serve. We have five headquarter calls, fifteen Off-Premise call points and fifteen hundred On-Premise call points just to name a few. The accounts are managed by United locally through national program communications sent to us from the supplier. In the locations where there are no national programs but opportunity exists, The United Group uses local resources to lead for your supplier brands. Here are some Off-Premise and On-Premise examples:

• BJ’s Wholesale’s is a headquartered call in MA resulting in the ability to initiate programs from National Trends, Category management, Opportunity analysis, Pallet programs, the education of staff and consumers through tastings, and thematic events–such as Father’s Day, July 4th, Labor Day and Valentines Day.
• Costco is a headquarter call made five times per year in Virginia, where the focus is category analysis, upsell opportunities, pallet programs and thematic events.
• Trader Joe’s is a Northeast region headquarter call with the reach of programming extending from Chicago to New England. Only beer and wine are open to local programming.
• Star Market is a headquarter call, where ULL writes Feature Ad and Floor Programs
• Retail Clubs: Sam’s Club is a headquarter call made once a month in Rhode Island.
• Walmart is a headquarter call once a year in Arkansas. ULL’s focus is to play the role of Massachusetts’s market trend consultants, Pallet Programs and Category Management
  

There are three main elements to the The United Group way of executing programs in National On-Premise accounts.

Execution

With over 1500 individual on-premise National Account units in our markets, The United Group in many cases receives information from our suppliers on National programming. The information is presented to our National Account units, and within 10 days the call point participation is communicated back to our suppliers. Opportunities such as product sell in, staff trainings and menu printing are also identified and executed. A program recap by call point is generated and delivered to the supplier within 15 days of the programs completion.

Premium Pour

The United Group presents premium pour programs on a regular basis where there is opportunity. The presentations include inventory control, cost per ounce analysis and higher profits for our national partners and, in turn, our suppliers.

POS for National Accounts

The United Group has the ability to create local POS through our state of the art graphic arts department and deliver and merchandise at the request of our suppliers. As part of the program summary we routinely report back not only the program success or opportunities, but also POS effectiveness.